E3 Network
LUCKILY, IT IS ALSO OUR GREATEST STRENGTH.
Cultural, linguistic, legal and economic differences make international marketing a minefield. E3 is a network of independent agencies around the world who can help you exploit global opportunities by planning, supporting and executing your international marketing activities. And it starts here.
E3 Network started as an idea among a group of agencies in five European countries. Following an invitation by Otto Pril in the fall of 1977, agency principals from Belgium, Denmark, Germany, England and Switzerland met in Venlo, NL to discuss the possibility of building a European network and formalizing their association.
The group soon developed by-laws and regulations and set about creating a limited company based in Switzerland. However, new legal restrictions imposed by the Swiss Government to curb the influx of foreign capital almost brought an end to the project. A solution was found when the group accepted the advice of a Swiss lawyer in forming an association instead of a company. The following spring, the new group held a meeting in Switzerland where the first draft of the by-laws was presented.